Construction seems to be everywhere I am lately. My employer is remodeling, so there is ongoing activity there. And, the location of our writer’s retreat was undergoing new construction so I was treated to additional projects.
Early in the week, the weather was warm enough that we sat on the balcony and I was able to overhear the conversation of the construction crew next door. One thing that struck me was how often they confirmed measurements before using their saw. I was reminded of the old adage: ”measure twice, cut once.” I just hadn’t seen it verbally demonstrated so frequently.
But, the extra effort pays off. Once I caught their exchange in which a number was “heard” wrong and before the cut was made, the measurement was repeated and corrected. At best, they avoided wasting a piece of lumber all because they clarified information before carrying it out.
Communication is critical in construction…and in ministry.
In the past, methods of communicating were not as extensive as those we have available today. Mail, phone, and face-to-face invitations along with posters, bulletins, and announcements from the pulpit worked well. Today, these are not as efficient (or cost effective). Nor do they reach everyone.
Social media has added to our efforts to communicate information about our ministries. We can use websites, Facebook pinterest, texting, twitter…the list increases nearly every day.
In the process of using so many methods, we run the risk of not communicating well. More methods does not equal better communication.
No matter how you choose to dispense information, effective communication requires an opportunity for clarification between the speaker, the message, and the receiver. (Is this starting to sound like HS speech class?)
However, this isn’t always possible unless you are speaking to them face-to-face. Besides using attention getting graphics, etc. what else can assist this process?
- It may be as easy as having at least one other person read your flyer or post if at all possible. When you (knowing all the information) put something together, it’s easy to miss something that the recipients need to know.
- Send the information repeatedly, using different methods. Don’t rely on only one form of communication.
- Communicate EARLY. Today’s women are busier than ever and schedules get booked up early.
- Don’t neglect the best place to post…the bathroom stall. Even if every other method fails to reach the women who attend your congregation, nearly every woman visits the bathroom on Sundays. Posting on the door works!. Just don’t overuse it or it will also get ignored.
If you have found effective methods to communicate events for women’s ministry please share them by commenting to this post.